55pk Privacy Policy

1 Introduction & Scope

This Privacy Policy ("Policy") describes how 55pk ("we", "us", "the Platform", "55pk") collects, processes, stores, and protects the personal data of individuals ("you", "the Player", "the User") who access or use the 55pk platform, accessible at https://55pk.pro and all associated mobile interfaces and subdomains.

This Policy applies to all data processing activities carried out by 55pk in connection with the provision of its online casino, sports betting, and related services — including account registration, identity verification, payment processing, customer support, promotional activities, and platform analytics.

This Policy should be read alongside the 55pk Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference into the overall agreement governing your use of the platform.

By creating an account with 55pk, making a deposit, or otherwise using the platform in any capacity, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you should not use the 55pk platform.

2 Personal Data We Collect

55pk collects personal data in three primary ways: data you provide directly during registration and ongoing platform use; data generated automatically through your use of the platform; and data received from authorised third-party sources such as payment processors and identity verification providers.

The following table summarises the categories of personal data we collect and the context in which each category is obtained:

55pk does not collect special categories of personal data (such as health data, biometric data, or political opinions) unless strictly required by applicable law or regulatory obligation, and only with your explicit consent where required.

3 How We Use Your Personal Data

55pk uses the personal data described in Section 2 for the following specific purposes. Each use is linked to a clear business, operational, or regulatory purpose — we do not process your data for undisclosed reasons.

• Account Creation & Management: To register your player account, maintain accurate account records, and enable you to access the full range of 55pk services including cricket betting, live casino, and slot games.
• Identity Verification (KYC): To verify that you meet the minimum age requirement of 21 years, confirm your identity in accordance with our licensing obligations, and satisfy anti-money laundering (AML) compliance requirements.
• Payment Processing: To process PKR deposits via JazzCash, EasyPaisa, Raast, HBL, UBL, Meezan Bank, and other supported payment methods, and to process withdrawal requests back to your verified payment accounts.
• Fraud Prevention & Security: To detect and prevent fraudulent activity, multi-accounting, bonus abuse, money laundering, and any other prohibited conduct as defined in the 55pk Terms & Conditions.
• Customer Support: To respond to your enquiries, resolve account issues, process complaints, and provide Urdu-language assistance to Pakistani players through our 24/7 support channels.
• Responsible Gaming: To monitor gaming behaviour patterns that may indicate problem gambling and to proactively offer responsible gaming tools such as deposit limits, session limits, and self-exclusion to at-risk players.
• Platform Improvement: To analyse how Pakistani players use the 55pk platform, identify usability issues, and develop new features and gaming content that better serves our player community.
• Marketing Communications: To send you promotional offers, bonus notifications, and platform updates where you have given explicit consent to receive such communications. You may withdraw consent at any time.
• Legal & Regulatory Compliance: To comply with our licensing authority's requirements, respond to lawful requests from regulatory bodies or law enforcement, and maintain records as required by applicable law.

4 Legal Basis for Processing

For each purpose for which 55pk processes your personal data, we rely on one or more of the following legal bases:

• Contractual Necessity: Processing that is necessary to perform the contract between you and 55pk — including account registration, payment processing, and the delivery of gaming services — is carried out on the basis of contractual necessity. Without this processing, we cannot provide the 55pk service to you.
• Legal Obligation: Processing required to comply with applicable legal or regulatory requirements — including KYC identity verification, AML checks, responsible gaming monitoring, and regulatory reporting — is carried out on the basis of legal obligation.
• Legitimate Interests: Processing carried out for the purposes of fraud prevention, platform security, abuse detection, and internal analytics is carried out on the basis of our legitimate interests as a platform operator, provided these interests are not overridden by your fundamental data rights.
• Consent: Processing carried out for the purposes of marketing communications — including promotional emails and SMS messages — is carried out exclusively on the basis of your freely given, specific, and informed consent. You may withdraw this consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5 Data Sharing & Third Parties

55pk does not sell, rent, or trade your personal data to any third party for their own commercial purposes. This is an absolute commitment. The following is the complete list of categories of third parties with whom 55pk may share your personal data, and the reason for each sharing arrangement:

• Payment Processors: JazzCash, EasyPaisa, Raast, 1LINK, HBL, UBL, Meezan Bank, and other payment service providers receive the minimum necessary financial and identity data required to process your deposit and withdrawal transactions. These providers operate under their own data protection obligations and are not permitted to use your data for purposes beyond payment processing.
• Identity Verification Providers: Third-party KYC and AML compliance service providers may receive copies of your identity documents and relevant personal data to perform the verification checks required by our licensing authority. These providers are bound by strict confidentiality obligations.
• Gaming Content Providers: Third-party game studios and sportsbook data providers may receive session-level data (such as player ID and game session tokens) to enable their games and data feeds to operate correctly within the 55pk platform. They do not receive personally identifiable information beyond what is technically necessary.
• Customer Support Infrastructure: Our live chat and support ticketing systems are hosted by third-party service providers. Communication data (chat transcripts, emails) is processed on these platforms under data processing agreements that bind the providers to appropriate data protection standards.
• Regulatory Authorities & Law Enforcement: 55pk will disclose personal data to its licensing authority, financial intelligence units, or law enforcement agencies where required to do so by law, valid legal process, or where 55pk reasonably believes disclosure is necessary to prevent fraud, money laundering, or other serious criminal activity.

6 Cookies & Tracking Technologies

55pk uses cookies and similar tracking technologies (including local storage, session storage, and web beacons) on its platform. Cookies are small data files stored on your device that enable the platform to recognise you, maintain your session, and deliver a personalised experience.

The following categories of cookies are used on the 55pk platform:

• Strictly Necessary Cookies: These cookies are essential for the platform to function. They maintain your login session, remember your preferred language, and enable core functionality such as accessing your account dashboard and placing bets. These cookies cannot be disabled without severely impairing your ability to use the platform.
• Performance & Analytics Cookies: These cookies collect anonymised or pseudonymised data about how players use the 55pk platform — including which pages are visited most frequently, how long sessions last, and which features are used. This data helps us identify areas for improvement and optimise the platform experience for Pakistani players.
• Functional Cookies: These cookies remember your preferences and settings, such as your chosen deposit method, notification preferences, and display settings, to provide a more personalised experience on return visits.
• Marketing Cookies: Where you have consented to marketing communications, marketing cookies may be used to track whether promotional emails or platform notifications have been opened or acted upon, and to measure the effectiveness of our promotional campaigns.

7 Data Retention

55pk retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, comply with applicable legal and regulatory obligations, resolve disputes, and enforce our agreements. The following general retention periods apply:

• Active Account Data: Personal data associated with an active 55pk account is retained for the duration of the account's active status plus a minimum of five years following account closure, as required by our licensing authority's record-keeping obligations.
• KYC & Identity Documents: Copies of identity documents submitted for KYC verification are retained for a minimum of five years from the date of submission or the date of account closure, whichever is later, in accordance with AML regulatory requirements.
• Financial Transaction Records: Records of all deposits, withdrawals, and gaming transactions are retained for a minimum of five years from the date of the transaction, as required by applicable financial regulation.
• Customer Support Communications: Live chat transcripts and support email records are retained for a minimum of two years from the date of the interaction.
• Marketing Data: Marketing preference records and consent logs are retained for the duration of your active account and for two years following account closure or consent withdrawal.
• Technical & Analytics Data: Anonymised or aggregated analytics data may be retained indefinitely as it does not constitute personal data once it has been fully anonymised.

Following the expiry of the applicable retention period, your personal data will be securely deleted or anonymised in a manner that prevents reconstruction of the original data.

8 Data Security

55pk takes the security of your personal data seriously and implements a comprehensive set of technical and organisational security measures designed to protect your data against unauthorised access, disclosure, alteration, loss, or destruction.

Our security measures include, but are not limited to:

• Encryption in Transit: All data transmitted between your device and the 55pk platform is encrypted using TLS 1.3 protocol. This applies to all platform pages, including login, account management, deposit, and withdrawal flows.
• Encryption at Rest: Sensitive personal data stored on 55pk servers — including identity documents and financial data — is encrypted at rest using industry-standard encryption algorithms.
• Access Controls: Access to personal data within 55pk's internal systems is restricted on a strict need-to-know basis. Staff members who have no operational requirement to access your personal data cannot do so. All internal access is logged and auditable.
• Two-Factor Authentication (2FA): 55pk offers 2FA for player accounts and requires it for all internal administrative accounts that have access to player data.
• Regular Security Audits: 55pk conducts regular security assessments and penetration tests of its platform infrastructure to identify and remediate vulnerabilities before they can be exploited.
• Incident Response: 55pk maintains a documented data breach response procedure. In the event of a personal data breach that is likely to result in a risk to your rights, we will notify affected players promptly and take all reasonable steps to contain and mitigate the breach.

9 Your Rights as a Data Subject

As a player on the 55pk platform, you have the following rights in relation to your personal data. These rights are available to all registered players, including Pakistani players, and can be exercised by contacting our support team as described in Section 14.

• Right of Access: You have the right to request a copy of the personal data that 55pk holds about you, along with information about how it is being processed. We will respond to access requests within 30 days.
• Right to Rectification: If any personal data held by 55pk is inaccurate or incomplete, you have the right to request that it be corrected. You can update basic account information directly through your account settings dashboard.
• Right to Erasure ("Right to be Forgotten"): You may request the deletion of your personal data in certain circumstances — for example, where the data is no longer necessary for the purpose it was collected. Please note that this right is subject to our legal retention obligations; we cannot delete data that we are required by law or our licensing authority to retain.
• Right to Restrict Processing: In certain circumstances, you may request that 55pk restrict the processing of your personal data — for example, while a dispute about the accuracy of the data is resolved.
• Right to Data Portability: You have the right to receive a copy of the personal data you have provided to 55pk in a structured, commonly used, machine-readable format, and to request that this data be transmitted to another data controller where technically feasible.
• Right to Object: You have the right to object to the processing of your personal data for purposes based on our legitimate interests. You also have the right to object at any time to the processing of your personal data for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

10 Children & Underage Players

The 55pk platform is strictly intended for adults aged 21 years and above. 55pk does not knowingly collect, process, or store the personal data of any person under the age of 21, and does not permit underage individuals to register an account or access any paid gaming service on the platform.

Parents and guardians who believe that a minor may have accessed the 55pk platform using their account credentials or created an account using false identity information should contact our support team immediately. 55pk will investigate the matter promptly and take all appropriate remedial action, including account closure and data deletion.

55pk recommends that parents and guardians use parental control software to restrict access to online gaming platforms on shared or family devices. Several reputable parental control solutions are available for both Android and iOS devices commonly used in Pakistan.

11 International Data Transfers

55pk operates as an internationally licensed platform, and as such, some of the personal data we collect from Pakistani players may be transferred to and processed in countries outside Pakistan. This may include the jurisdictions where our licensing authority, payment processors, KYC verification providers, or technology infrastructure partners are based.

Where personal data is transferred internationally, 55pk ensures that such transfers are made subject to appropriate safeguards, which may include:

• Transferring to countries that provide an adequate level of data protection as recognised by applicable standards.
• Implementing standard contractual clauses or data processing agreements with the recipient entity that require them to protect your data to a standard equivalent to the protections described in this Policy.
• Transferring only the minimum necessary data required to fulfil the specific purpose of the transfer.

If you would like more information about the specific safeguards applied to any particular international data transfer, please contact our support team as described in Section 14.

12 Marketing Communications & Consent

55pk may send you promotional communications — including bonus offers, free bet promotions, PSL cricket betting alerts, new game announcements, and platform updates — via email and SMS. We will only send you marketing communications where you have given us your explicit consent to do so.

You can manage your marketing preferences at any time through the following methods:

• Account Settings: Log in to your 55pk account and navigate to the Notifications or Marketing Preferences section of your account settings to opt out of email or SMS marketing at any time.
• Unsubscribe Link: Every marketing email sent by 55pk includes a clearly visible unsubscribe link at the bottom of the message. Clicking this link will remove you from the relevant marketing list within 48 hours.
• Live Chat or Email: Contact our support team directly to request removal from any or all marketing communications. Requests are processed within 48 hours.

Please note that opting out of marketing communications does not affect your receipt of transactional communications that are necessary for the operation of your account — such as deposit confirmations, withdrawal notifications, security alerts, and account verification emails. These are sent on the basis of contractual necessity and cannot be opted out of while your account remains active.

13 Updates to This Privacy Policy

55pk reviews and updates this Privacy Policy periodically to reflect changes in our data processing practices, updates to applicable law or our licensing obligations, or improvements to how we communicate our privacy commitments to Pakistani players.

When we make material changes to this Policy — meaning changes that could significantly affect how your data is processed or what rights you have — we will notify you through one or more of the following channels:

• An email notification to your registered email address, summarising the key changes.
• A prominent banner or notification on the 55pk platform when you next log in.
• An updated "Last Updated" date at the top of this page, which serves as a running record of when the Policy was most recently revised.

For minor, non-material changes — such as typographical corrections, clarifications that do not alter the substance of any provision, or formatting updates — we may update the Policy without individual notice, relying on the updated date at the top of the page as sufficient notice.

14 Contact & Data Requests

For all privacy-related queries, data subject rights requests, concerns about how your personal data is being handled, or reports of suspected data security incidents, please contact the 55pk data protection team through the following channels:

• Live Chat: Available 24/7 directly from the 55pk platform. Our support agents can assist with most account-level data queries in real time — average response time 3–5 minutes. Urdu-speaking agents are available throughout Pakistan Standard Time.
• Support Email: [email protected] — please include "Privacy Request" in your subject line so your message is routed to the correct team. Email responses are typically provided within one business day for routine enquiries and within 5 business days for formal data subject rights requests.

When submitting a data subject rights request, please provide your full name, registered email address, and a brief description of your request. We may ask you to verify your identity before we process the request — this is to protect your data from being disclosed to the wrong person, and is a standard security measure.

55pk is committed to resolving all privacy-related concerns promptly and transparently. If you are not satisfied with our response to a privacy concern or data rights request, you have the right to escalate the matter to the relevant supervisory authority or our licensing body's player protection division.